Incremental Growth of Japan Over Organic Light-Emitting Diode (OLED)

Japan Presented Inc will begin to supply organic light-emitting diode (OLED) screens for the Apple Watch later this year, two sources said, a breakthrough for the cash-strapped company whose late shift to OLED has cost it orders from Apple. The source deal would mark Japan Display’s foray into the OLED display market, the two sources familiar with the matter said, declining to be identified because they are not authorised to speak to the media.

Japan Display’s mainstay liquid crystal display (LCD) business has been slumping due to Apple Inc’s recent shift away from LCD, and disappointing sales of the iPhone XR, the only LCD model in Apple’s 2018 line-up. The OLED display market is dominated by Samsung Electronics unit Samsung Display and LG Display. The newer, OLED technology are usually thinner and permit more flexibility than LCD screens.

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